Infomercial Testimonial Group®
Ed Gaut, founder of Infomercial Testimonial Group®, has coordinated and managed market acceptance studies, scientific studies, claims support research studies, testimonial castings, dial focus groups and infomercial testimonial groups® for over 20 years. Infomercial Testimonial Group®, a division of Detuag Inc Testing Centers, is a real world product testing company that has been providing consumer product manufactures and inventors with various infomercial testimonial testing options including IRB approved market acceptance research studies, focus groups, compare and contrast studies, infomercial testimonial studies, scientific and clinical studies.
“Plenty of infomercials sell legitimate products. But how can viewers tell them from the scams? Look on screen or at the product’s website for the seal of Infomercial Testimonial Group, which independently tests products and solicits people who aren’t family, friends or actors.” – SELF magazine “
Below are just a few of the many industry articles about Ed Gaut
and Infomercial Testimonial Group
DON'T be fooled by imitators!
See Ed Gaut's one on one interview with the Assistant Director of Advertising Practices at the FTC.
Click here
Infomercial Testimonial Guru, Ed Gaut, gives free testimonial recruitment tips
for your next Infomercial testimonials.Click here
The focus of Infomercial Testimonial Group® is on product effectiveness and the complete documented experiences of the actual users. Others claim to understand testimonial casting for ad claims however the FTC frowns on testimonial casting as usual. At ITG we provide testimonial casting for research the right way.
ITG uses its established advisory team of Professional Experts including, PHD University Professors, Medical Doctors, Dermatologist, Chefs, Coaches, Trainers and other experts in various fields to test various consumer product categories.
Staff members, managed by Infomercial Testimonial Group® Director of Research Ed Gaut, hold the following Research Certificates and have over 50 years of combined research experience
In addition, Infomercial Testimonial Group® is the only testimonial provider regularly recommended by SELF magazine who just recently stated “Plenty of infomercials sell legitimate products. But how can viewers tell them from the scams? Look on screen or at the product’s website for the seal of Infomercial Testimonial Group, which independently tests products and solicits people who aren’t family, friends or actors.” – SELF magazine “
If you know your product works - let Infomercial Testimonial Group® prove it the DRTV way!